Instagram + Brands = $1 Billion
Something told us that it might be a good time to blog about how Instagram is being used to promote brands in social media. $1 billion does speak pretty loudly these days, so there must be something to...
View ArticleRed Bull Takes on Cliff Diving with Instagram
Red Bull has been one of the most successful brands worldwide when it comes to social media. In the past they’ve engaged in some of the most well known and some of the most expensive projects when it...
View ArticleInterruption Out, Integration In for Brand Ads in 2014
Image Credit: MKH Marketing Showcasing two trends in one, three quarters of brand marketers surveyed opted to use some form of sponsored image in 2013, with paid for Pinterest pins experiencing...
View ArticleHype and Hate: What Next for Shaun White (and His Million Dollar Endorsements)?
Shaun White takes center stage at many Red Bull events Globally renowned – and, by some, reviled – snowboarder Shaun White entered an unfamiliar phase of his career yesterday; being associated with...
View ArticleRadical Rebranding: Can the NRA Succeed in a Big Brand Shift?
Stylish city-dwellers and fashionable young women aren’t exactly the first connections that come to mind when you mention the National Rifle Association (NRA). Even so, that’s exactly the image that...
View Article
More Pages to Explore .....