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Instagram + Brands = $1 Billion

Something told us that it might be a good time to blog about how Instagram is being used to promote brands in social media. $1 billion does speak pretty loudly these days, so there must be something to...

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Red Bull Takes on Cliff Diving with Instagram

Red Bull has been one of the most successful brands worldwide when it comes to social media. In the past they’ve engaged in some of the most well known and some of the most expensive projects when it...

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Interruption Out, Integration In for Brand Ads in 2014

Image Credit: MKH Marketing Showcasing two trends in one, three quarters of brand marketers surveyed opted to use some form of sponsored image in 2013, with paid for Pinterest pins experiencing...

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Hype and Hate: What Next for Shaun White (and His Million Dollar Endorsements)?

Shaun White takes center stage at many Red Bull events Globally renowned – and, by some, reviled – snowboarder Shaun White entered an unfamiliar phase of his career yesterday; being associated with...

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Radical Rebranding: Can the NRA Succeed in a Big Brand Shift?

Stylish city-dwellers and fashionable young women aren’t exactly the first connections that come to mind when you mention the National Rifle Association (NRA). Even so, that’s exactly the image that...

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